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The Course

Adventure Capital was created by Chris Guillebeau, the New York Times bestselling author of The $100 Startup. In writing the book, Chris studied 1,500 small businesses all over the world. Most of these business owners had no background as “entrepreneurs” or had ever been to business school. Instead, they followed a dream by focusing on value—making something that customers or clients wanted, and finding a way to give it to them.

Every month, you’ll receive a new teaching module that focuses on a core concept.

Adventure Capital further develops the ideas from The $100 Startup in a 12-month, action-focused course. The course features a unique, proprietary method of delivering instruction. Every month, you’ll receive a new teaching module that focuses on a core concept. You’ll learn about psychology, messaging, product launches, media, and (most of all) increasing income by creating valuable products and services.

You’ll have homework assignments. You’ll read case studies of other course participants and be invited to share your own. At every step in the process, you’ll take action to make real improvements in your new or existing business.

The goal is that by the end of the 12-month course, you will have created real sustainability in your business and dramatically increased your income.

Here’s how it works.

Step 1.

Create products or services that people want.

You’ve heard the expression, “If you build it, they will come.” In creating a small business, a better expression is “If you build it, they might come” — but you first have to make sure you’re building the right thing.

A successful business doesn’t grow on its own. If you understand why people buy and what they really want, you can create valuable products and services right in the beginning.

Step 2.

Get the word out.

Once you have a valuable product or service, how do you reach more customers? Thankfully, this part is easy and non-stressful.

In The $100 Startup, Chris Guillebeau defined hustling as “the gentle art of self-promotion.” When you learn how to share your great offers with people who want to hear about them, life becomes much easier and profits greatly increase.

Step 3.

Continuously improve.

Good news: once you have a successful project and a regular supply of customers, there are easy things you can do to keep “movin’ on up.” By working on 1-2 specific things a few times a week, you can take your entire business to the next level in a short period of time—without killing yourself.

Adventure Capital will show you how to do each of these things, over and over again. Each month, a new module will specifically address actions you can take to improve each part of this process. The goal is that by the end of the 12-month course, you will have created real sustainability in your business and dramatically increased your income. (You’ll also see measurable improvement at each step along the way.)

Is it for you? Keep reading to find out.